Abstract

This IDC Market Forecast projects future spending on strategic priorities related to digital transformation in Europe. It provides an overview of the market context, and in-depth examination of key drivers and inhibitors, and essential guidance for developing productive and lasting business relationships with IT buyers.

"In Europe, the shift to a digital-first economy and changes in organizational mindsets will support double-digit growth for digital spending, which will grow four times as fast as the GDP. With digital becoming increasingly strategic and a top-line accelerator for organizations, it becomes crucial for IT vendors to understand which strategic priorities IT buyers will bet on in the short and long term" said Giulia Carosella, research manager, IDC European Digital Transformation Practice Lead.


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