TECH SUPPLIER Feb 2021 - IDC Survey - Doc # EUR147452621
European SMB IT and Business Priorities: Results from IDC's SMB Technology Buyer Survey
This IDC Survey provides a view of the business and IT priorities of European small and medium-sized businesses (SMBs), which have shifted drastically since the emergence of COVID-19. It also shows the business health and revenue impacts of COVID-19 on SMBs, including views by company size, and industry where relevant.
"Vendors should not adopt a one-size-fits-all approach to targeting the SMB segment. There are nuances that vary greatly based on the industry and company size," said Naima Camara, senior research analyst, European SMB and Start-Up Strategies