TECH BUYER Feb 2021 - Web Conference Proceeding: Tech Buyer - Doc # EUR147457221

The 2021 Rush to Digital Business Models: Why the Technology Architecture Is Key

By: Giulia CarosellaEuropean Digital Transformation Practice Lead, IDC, Giorgio NebuloniAVP, Verticals and DX Research, Europe, Erica SpinoniResearch Analyst, European Digital Transformation Practice


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This IDC Web Conference discusses digital business models and their impact on organizations. Around 45% of European CEOs believe new business models such as subscription services, data as a service, and freemium strategies will have a high impact on their organizations in 2021.

After experiencing the worst of an ongoing, bruising crisis, many businesses will trigger a frantic "revenue stream rush" in the hope of gathering an advantage that lasts for years. Successfully monetizing digital business models will only be possible with platform-oriented technology architectures, including emerging tech, data, and intelligence at the core.

In this IDC webcast, Giulia Carosella, European DX Lead; Giorgio Nebuloni, AVP European Industry Strategy; and Erica Spinoni, European DX Practice, will discuss:

  • Key trends and examples of digital business models from idea to monetization
  • How digital business models intersect with broader digital strategies
  • Why technology architecture is critical to success



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