This IDC Market Perspective discusses HP Inc.'s printer market position and strategy as outlined in its recent virtual global analyst event. It reviews the company's financial results for FY20 (ending October 31, 2020) and 1Q21 results (ending January 31, 2021) and looks at the key business models and solutions components driving HP Inc.'s business growth.

"HP Inc. continues to lead the printer market, having developed successful ways of converting its transactional business to subscription and contractual business for the overall market — from consumer to large enterprise," said Jacqui Hendriks, associate research director, European Managed Print and Content Services. "Several of its offerings targeted at the consumer and SOHO market now lend themselves to the needs of the hybrid workforce or medium-sized to large enterprises. In addition, in terms of print, its technological innovation extends beyond consumer and general business use to success in the 3D printing market and, leveraging its printhead technology, significant contributions to life sciences."



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