target audience: TECH BUYER Publication date: Mar 2021 - Document type: IDC PlanScape - Doc Document number: # EUR147531820
IDC PlanScape: Investing in Innovation Management Platforms for Retail
This IDC PlanScape identifies the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) that retailers should consider regarding the opportunity to invest in an innovation management platform (IMP). An IMP is a software system that enables retailers to gather, organize, manage, execute, and analyze innovation-related activities.
"Retailers are dramatically accelerating their innovation efforts to address deep and broad changes in customers' behavior and expectations, and to provide new added value in the collaboration with the ecosystem of partners and suppliers," said Giulio Raffaele, research manager, IDC Retail Insights. "Retailers have the opportunity to leverage innovation management platforms to plan and execute innovation processes efficiently and effectively, and by engaging relevant groups of employees and key stakeholders across the extended value chain."