TECH SUPPLIER Mar 2021 - IDC Survey - Doc # EUR147538521
European SMB Software Priorities
By: Simone de Bruin, Naima Camara, Margaret Adam
This IDC Survey examines the software priorities of European small and medium-sized businesses (SMBs). More specifically, it shows the contribution of software to the total IT spend and software technology priorities. It details adoption trends in mail & productivity, financial and enterprise resource management, sales, marketing and services software, human capital and resource management, collaboration, business intelligence (BI), analytics and Internet of Things (IoT), data management, hosting, and on-demand software.
Analytic applications, Big data analytics and discovery, Cognitive/artificial intelligence, Collaborative applications, Customer relationship management applications, Enterprise resource management applications, Financial resource management, Human capital management, Internet of things, Small and medium-sized business, Software as a service