TECH SUPPLIER Mar 2021 - Market Note - Doc # EUR147558621

How Apple Achieves Enhanced Levels of Customer Experience

By: Nahiyan AhmedResearch Analyst – European Personal Computing Devices, Helena FerreiraResearch Analyst, European Personal Computing Devices


This IDC Market Note outlines how Apple sets itself apart from its competitors through its hard-to-match customer experience, bolstered by its complete ecosystem of devices and the use of Apple Pay and the Apple Store.



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