
TECH SUPPLIER Mar 2021 - Market Note - Doc # EUR147558621
How Apple Achieves Enhanced Levels of Customer Experience
By: Nahiyan Ahmed Research Analyst – European Personal Computing Devices, Helena Ferreira Research Analyst, European Personal Computing Devices
Abstract
This IDC Market Note outlines how Apple sets itself apart from its competitors through its hard-to-match customer experience, bolstered by its complete ecosystem of devices and the use of Apple Pay and the Apple Store.
Coverage
Subscriptions Covered
European Customer Experience Management Strategies
Companies Covered
Regions Covered
Topics Covered
Customer relationship management applications, iOS
Content
List of Figures
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