TECH SUPPLIER Apr 2021 - Market Note - Doc # EUR147619220

Land O'Lakes: Smart Sustainable Agriculture

By: Marta Muñoz Méndez-VillamilSenior Research Director and Lead Technology & Sustainability Practice, IDC EMEA, John ZhangResearch Analyst

Abstract

This IDC Market Note examines some of the common challenges farmers and agribusinesses face when transitioning into smart sustainable agriculture practices, from collecting and managing vast amounts of data from multiple sources to deriving value out of the technology solutions they are adopting to enable sustainable businesses. This document offers insights into how Land O'Lakes is currently helping them overcome some of those challenges through its sustainability-focused subsidiary, Truterra.


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