TECH SUPPLIER Apr 2021 - Market Perspective - Doc # EUR147623421

Ecosystem Partnering: Lessons from the AWS-VW Collaboration

By: Margaret AdamAVP, European Services, Channels and Alliances Ecosystems

Abstract

This IDC Market Perspective explores the ecosystem partnering elements of the Volkswagen Group's (VW's) Digital Production Platform. Specifically, it examines the collaboration between Amazon Web Services (AWS) and VW. This partnership provides some very useful lessons that will be of value to industrial firms looking to collaborate with technology providers in this way and technology providers looking to establish these kinds of ecosystem partnerships with their customers.

"Digital ecosystem business models are still emerging, and every engagement will be different. They require new approaches partnership, data sharing, licensing, and monetization of shared intellectual property. Many underestimate the complexity and so struggle to achieve the returns they expect from these initiatives. There are lessons to be learnt from those that have started early," Margaret Adam, AVP, European Services, Channels and Alliances Ecosystems.


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