TECH SUPPLIER May 2021 - Market Perspective - Doc # EUR147629821

Conversational AI: A European Evolution

By: Jack VernonSenior Research Analyst, European AI Systems, Neil Ward-DuttonVP, AI and Intelligent Process Automation European Practices


This IDC Market Perspective explores the current state of conversational AI platform adoption in Europe and examines how conversational AI technology is beginning to power a new set of use cases beyond customer-facing scenarios. The report also highlights the distinct European dynamic faced by conversational AI platform vendors when selling their technologies in Europe, broad market conditions, and how vendors should begin to position themselves to take advantage of the market opportunity presented by use case expansion.

"The European conversational AI platforms market is progressively maturing at a time when a host of new use cases for the technology are beginning to present themselves. Vendors need to position their technologies so that they clearly align with the expectations of European customers, enabling them to capitalize on a mixture of exciting and emerging use case opportunities in the region," said Jack Vernon, senior research analyst, IDC.



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