TECH BUYER May 2021 - Tech Buyer Presentation - Doc # EUR147674521

Customer Experience and Customer Engagement: A Selection of Data and KPIs for European Energy Retailers

By: Jean-Fran├žois SegalottoAssociate Research Director, Europe

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Abstract

This IDC Tech Buyer Presentation offers a selection of consumer research data and best practice key performance indicators (KPIs) as food for thought for European energy retailers. The objective is to help them better understand gaps in their customers' experiences, the use and effectiveness of their digital channels, and the business opportunity presented by the new consumer-centric energy space. It also helps them understand the potential returns on investment for engagement strategies and technologies designed to offer customers more convenience, transparency, and personalization around their energy usage.


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