TECH BUYER Jun 2021 - Tech Buyer Presentation - Doc # EUR147834221

How Small Local Retail Companies Can Leverage the Proximity Opportunity in eCommerce

By: Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe, Filippo BattainiHead of IDC Retail Insights, Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights

On-line Presentation


This IDC Tech Buyer Presentation describes the plans of local small retail companies (SRC) for business model innovation and revenue sources over next three years, and it analyzes how these companies can leverage ecommerce and store technology to address proximity opportunities in ecommerce. The analysis is based on a selection of data from IDC's Global Retail Innovation Survey, 2020, and it focused on a sample of retailers (n = 138) with less than $100 million yearly revenue.


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