TECH SUPPLIER Jun 2022 - Market Forecast - Doc # EUR147887422
European CRM Applications Forecast, 2022-2026
This IDC study analyzes and sizes the European CRM applications market for 2021 and provides forecasts for 2022-2026. IDC divides the CRM applications market into the six functional markets — advertising, contact center, customer service, digital commerce, marketing, and sales applications — and by European country/region.
"The European CRM applications market is continuing its positive growth trajectory into 2022 and beyond. While the market is showing signs of maturing, IDC still expects a five-year CAGR just shy of 10%. The customer service and marketing applications segments are particularly buoyant, as customer-centricity initiatives related to customer listening and engagement and the underlying customer analytics trigger investments in these two functional markets," said Van Valdez, associate research director, European Customer Experience, IDC.
List of Tables
List of Figures
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.