target audience: TECH SUPPLIER  Publication date: Jun 2022 - Document type: Market Forecast - Doc  Document number: # EUR147887422

European CRM Applications Forecast, 2022-2026


  • Gerry Brown
  • Van Valdez


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This IDC study analyzes and sizes the European CRM applications market for 2021 and provides forecasts for 2022-2026. IDC divides the CRM applications market into the six functional markets — advertising, contact center, customer service, digital commerce, marketing, and sales applications — and by European country/region.

"The European CRM applications market is continuing its positive growth trajectory into 2022 and beyond. While the market is showing signs of maturing, IDC still expects a five-year CAGR just shy of 10%. The customer service and marketing applications segments are particularly buoyant, as customer-centricity initiatives related to customer listening and engagement and the underlying customer analytics trigger investments in these two functional markets," said Van Valdez, associate research director, European Customer Experience, IDC.


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