TECH SUPPLIER Jun 2022 - Market Share - Doc # EUR147887522
European CRM Application Market Shares, 2021: Salesforce Dominates While Microsoft Climbs
Abstract
This IDC Market Share study examines the CRM applications market for 2019-2021 as well as the revenue and market shares of the leading vendors in 2020. This study includes tables and charts mapping the market shares of Western European vendors for advertising, marketing, sales, digital commerce, customer service, and call center applications.
"The European CRM applications market has proven to be quite resilient, and with 14.9% market growth, it is pleasing to see buyers continuing to invest in CRM and customer experience solutions. Salesforce continues its dominance, while Microsoft and Adobe both enjoyed strong growth in 2021 — all three remain permanent fixtures at the top end of the CRM table. SAP and Oracle are still among the market leaders, but they continue to shed market share as they try to balance managing their legacy products with growth in cloud-deployed solutions," said Van Valdez, associate research director, European Customer Experience, IDC.
Coverage
Subscriptions Covered
European Customer Experience Management Strategies
Companies Covered
Oracle Corporation, SAP SE, Salesforce.com, Inc., Adobe Systems Inc., Microsoft Corporation
Regions Covered
Central and Eastern Europe, Western Europe
Topics Covered
Advertising software, Customer relationship management applications, Marketing automation, Sales enablement, eCommerce
Content
List of Tables
List of Figures
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