TECH BUYER Jul 2021 - IDC Perspective - Doc # EUR147916421

Case Study: Bosch, BASF Digital Farming Join Forces to Increase Customer Value in the Agricultural Industry

By: Stefanie NaujoksResearch Director, Manufacturing Insights Europe

Abstract

This IDC Perspective looks into a recent announcement from Bosch and BASF about establishing a joint venture for digital technologies in the agricultural sector. IDC had the opportunity to exchange views with key stakeholders at both companies. This IDC Perspective will therefore describe the current challenges in the market that have led to this move, how Bosch and BASF addressed this jointly, and what the new joint solution means for farmers and also for Bosch BASF Smart Farming.

"The new joint venture between Bosch and BASF Digital Farming is an excellent example of purpose-driven ecosystem collaboration in the manufacturing industry, demonstrating that the customer value of a product or solution can be increased if relevant partners combine their individual capabilities and collaborate more closely with each other," said Stefanie Naujoks, research director, IDC Manufacturing Insights Europe.


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