TECH BUYER Jul 2021 - IDC Perspective - Doc # EUR147957421

Reigniting Growth with Digital-Enabled Business Models: The Monetization Cube

By: Giulia CarosellaEuropean Digital Transformation Practice Lead, IDC, Erica SpinoniSenior Research Analyst, European Digital Transformation Practice


This IDC Perspective analyzes digital monetization models and their business and technology implications. Starting from the definition and strategical impact of a digital business model, it introduces the Monetization Cube, which provides a framework for analyzing digital monetization models. By showcasing relevant examples, this document highlights key success factors and capabilities that companies need to build to succeed.

"It is in these disruptive and dynamic times that business models are being rewritten. This is why 44% of European CEOs believe new business models such as subscription services, data as a service, and usage-based strategies will have a high impact on their organizations in 2021," said Giulia Carosella, IDC European Digital Transformation Practice lead, "If adopting new monetization models is crucial to set in motion revenues growth, companies should not underestimate the key transformation required in terms of the organization and technology stack. Successfully monetizing digital business models will only be possible with a platform-technology architecture built for the digital age."



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