TECH SUPPLIER Jul 2021 - Market Note - Doc # EUR148054621
Advanced Bets on Harmonizing the User Experience Across Its Cloud and Legacy Business Applications
By: Alexandros StratisResearch Manager, Bo LykkegaardAssociate Vice President for the Software Tracker, Public Cloud Services Tracker, and European Enterprise Applications research, Edyta KosowskaProgram Manager, Software, IDC Poland, Tom SealSenior Research Director, European Enterprise Applications
In this Market Note, we provide a strategy update on Advanced — a key applications player with more than 25,000 customers and 2,600 employees, a strong presence in the U.K. market, and a string of acquisitions (large and small) to its name. As the U.K. economy and the wider European market emerge from a difficult year, 2021 is a great opportunity for SMB organizations to upgrade and modernize their operations.