TECH SUPPLIER Jul 2021 - IDC Survey Spotlight - Doc # EUR148085921

What are the Key Differences Between Innovation-Strategy-Determined and Innovation–Strategy–Laggard Retailers in Innovation Execution?

By: Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe


This IDC Survey Spotlight analyzes the differences between innovation-strategy-determined and innovation-strategy-laggard retailers according to the key actions that they focus on when executing their innovation strategies. It leverages data from IDC's 2020 Global Retail Innovation Survey in which we asked retailers to self-assess on topics such as innovation strategies, co-innovation activities, retail commerce platform implementation, the use of artificial intelligence/machine learning (AI/ML) capabilities, organizational approach, innovation piloting, and innovation implementation and scaling. The survey includes 25 questions.


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