TECH SUPPLIER Aug 2021 - Market Presentation - Doc # EUR148121820

Cloud Economics: Key Considerations for SaaS Providers and Their Customers

By: Tom SealSenior Research Director, European Enterprise Applications

On-line Presentation


This IDC Market Presentation sets out the economic case for SaaS, explaining how cloud infrastructure provides a highly efficient way of delivery software. The economic advantages of SaaS are not always well understood by potential customers, so there is an opportunity for vendors to improve the ways these benefits are expressed. This market presentation unpacks these economic benefits and explains how customers perceive and treat SaaS spending.


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