This IDC Perspective shows how the next 10 years will determine how demand for things and their related services will change and how individuals will expect to access and consume these things, based on their motivations. Four possible scenarios for things in the future could unfold depending on individual engagement and demand: just a product, "feel good" unicum, commodity, and era of the prosumer. This document describes how digital will enable these four possible scenarios depending on three main attributes that will shape the success of future things: execution, experience, and environment.
"The value proposition of the future of things is a moving target. Manufacturers are facing the challenge and the opportunity to extend their value into new unexplored markets," said Maggie Slowik, research manager, IDC Manufacturing Insights. "To be successful in this journey and avoid being displaced, manufacturers must show risk tolerance, demonstrate laser-sharp focus on their end customers at all times, and start operating in new ecosystems to enrich their value proposition through co-innovation."
Augmented and virtual reality, Cognitive/artificial intelligence, Customer relationship management applications, Digital transformation, Green ICT and sustainability, Internet of things, Technology buyer, Wearables, eCommerce