TECH SUPPLIER Sep 2021 - Vendor Profile - Doc # EUR148183921

ServiceNow's European Vertical Strategy: A Young But Fast-Growing Approach to Industries' Needs and Digital Priorities

By: Stefano PeriniSenior Research Analyst, European Industry Solutions, Customer Insights & Analysis

Abstract

This IDC Vendor Profile aims at assessing ServiceNow's vertical markets strategy at the European level, identifying their strengths as well as room for improvement. Compared with companies with a more consolidated vertical strategy, ServiceNow is a very relevant example of a fast-growing vendor that decided to go all in on industries. This document provides background for the company and analyzes the company's European vertical strategy and execution. Finally, it provides future outlook and advice for ServiceNow to take a step further in its vertical journey.


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