Abstract

The IDC Market Presentation delivers quarterly insights into the requirements of cloud service providers, focusing on evolving business models, emerging product and service offerings, and providers' own investments in technology. These insights help technology vendors target their markets more effectively (sell to/sell with/sell through), provide guidance for developing new solutions based on ongoing intelligence (investments, behaviors), and improve their sales strategies and messaging as business and product trends evolve.

This 2Q21 quarterly summary provides an overview of the second of four surveys conducted during 2020. Exploring the impact of COVID-19 and the topic of service investments, 850 IT leaders and line-of-business (LOB) executives at tier 2 and tier 3 cloud service providers across North America, EMEA, and Asia/Pacific detail their business strategies, service investment plans, and the ways they plan to develop their businesses.

Coverage