Abstract

This IDC Market Note provides highlights from the annual ServiceNow Digital EMEA Industry Analyst Summit, held virtually in October 2021. The summit provided an update on the software company's go-to-market strategy in EMEA and its business priorities.

"We are seeing that technology decisions have become increasingly strategic. The stakes are high and ServiceNow's go-to-market approach highlights that the path to fast growth for the company goes through mastering those strategic boardroom conversations, doubling down on targeted CXOs and focusing on business impact and time to value," said Giulia Carosella, IDC European Digital Transformation Practice Lead.

"ServiceNow's 4 x 4 go-to-market strategy in the region merges industry expertise and at-work-technologies experience to address EMEA organizations' thirst for business outcomes as they accelerate their return to growth," said Andrea Siviero, associate research director, IDC European Customer Insights and Analysis.

Coverage