TECH SUPPLIER Jan 2022 - Market Note - Doc # EUR148636922

Edge: Empowering Customer Experience

By: Melissa Fremeijer-HoltzResearch Manager, European Enterprise Infrastructure and Communications

Abstract

This IDC Market Note provides a view on the growing importance of customer experience as a differentiator and how edge compute technology can help to properly execute on it. As demand continues to rise and weigh heavily on bandwidth, enterprises will need to use content delivery and data capture to create differentiated customer experiences that are personal, emotional, and consistent across omni-channel environments. As IP traffic will continue to rise and increasingly more devices and people connected to those devices produce and consume digital data, edge compute technology and services will become critical to empower customer experience that is crucial to differentiate in this digital-first economy.


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