TECH BUYER May 2022 - Tech Buyer Presentation - Doc # EUR148659722

European Industry Acceleration Survey, 2021–2022: Part 2 — Retail Banks' Digital Maturity on the Rise, But More Is Needed, Starting with a Strategic Vision


George Briford
On-line Presentation


This IDC Presentation analyzes the retail banking industry based on IDC EMEA's European Industry Acceleration Survey. It examines why retail banks in Europe need to understand their level of digital maturity, address gaps, and develop clear and strategic digital visions.

This presentation is the second out of four of the series European Retail Banking DX Trends, 2021-2022.

IDC conducted the survey to understand how important it is for retail banks to self-assess their digital transformation (DX) maturity and use derived insights to define a digital strategic vision. The objective was to give innovative banks an opportunity to design a holistic approach that would enable them to capitalize on the full potential of DX.

The survey, conducted in April 2021, was completed by leading retail banking organizations across major European countries. Respondents were drawn from C-level, IT, and line-of-business functions. The topics covered included identifying the strategic priorities needed to keep pace with evolving customer expectations, moving from DX deployment to DX performance optimization, and measuring success using appropriate digital key performance indicators.

"Banks do not leverage the potential of the DX beyond single initiatives — this must change if they want to survive the competitive pressure.” George Briford, associate research director, IDC Financial Insights


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