TECH SUPPLIER Feb 2023 - Market Presentation - Doc # EUR148677722

Assessing Digital Business Maturity Across European Industries


Erica Spinoni
Martina Longo
On-line Presentation


This IDC Market Presentation assesses the Digital Business Maturity of the nine key industries for Europe: financial services, government and education, healthcare, manufacturing, professional services, retail and wholesale, telecom and media, transport, and utilities/oil and gas. The analysis is based on five dimensions, which come from five questions asked in IDC's European Industry Acceleration Survey in August 2022 (n = 1,500), that once integrated create a single maturity index called Digital Business Maturity.

"In the past several years, organizations accelerated investments in digital to ensure resilience in the short term. Now, digital investments are even more critical, as organizations understand that digital is not only a factor for short-term resilience; it is also primarily a key success factor to accelerate growth in future development. Therefore, being able to connect the dots between the digital and business strategy is critical to become a digital business ready to thrive in the future," said Erica Spinoni, European Digital Business Practice. "European industries have different Digital Business Maturity: telecom/media and financial services are leading the game, scoring high in this Digital Business Maturity benchmark. Organizations with high digital maturity need to realize that they cannot sit on their laurels as they need to keep up the pace of innovation to ensure future acceleration and growth," said Martina Longo, European Verticals Strategies.


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