TECH BUYER Mar 2022 - Tech Buyer Presentation - Doc # EUR148963722

Cloud as an Enabler of the Purpose-Led Retail Value Chain


Giulio Raffaele,
Filippo Battaini
Ornella Urso
On-line Presentation


This IDC Tech Buyer Presentation provides an overview of how cloud technology enables the purpose-led retail value chain according to three pillars:

  • Customer lifetime value, loyalty, and trust
  • Digital-physical store operations integration
  • Supply chain, sourcing, and logistics

The document was presented during the IDC Cloud Roadshow 2022 Portugal.

Key findings in this presentation are sourced from IDC's 2021 Global Retail Core Business Processes and Applications Survey, IDC's 2021 CloudPath Survey, and IDC's 2020 Global Retail Innovation Survey as well as other public sources.


  • 14 slides

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