TECH SUPPLIER May 2022 - IDC Survey Spotlight - Doc # EUR149086322

Which Routes to Market Are European Small and Medium-Sized Businesses Pursuing?


Riccardo Barrai

This IDC Survey Spotlight analyzes the sources that European small and medium-sized businesses (SMBs) are seeking for their next technology purchases. It explains how SMBs are planning to utilize multiple sources when buying a solution, and outlines differences between small businesses (1-99 employees) and medium-sized enterprises (100-999 employees). Data is derived from IDC's 2022 Worldwide SMB Survey, for which a data cut was provided for European countries only (the U.K., France, Germany, Spain, and Italy).


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