TECH SUPPLIER Jun 2022 - Web Conference Proceeding: Tech Supplier - Doc # EUR149098022

European Digital Natives: A Skyrocketing Segment for Tech Providers

By:

Andrea Siviero
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,
Anielle Guedes
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,
Gabriele Roberti
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,
Simone De Bruin
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Abstract

This IDC Web Conference reveals the unique characteristics of the organizations born out of the digital world — digital natives. They are entities built from the start around modern technologies and data across all aspects, from operations to customer engagement, and whose core value and revenue generation are predominantly based on digital channels, value chains, services, and products.

It also explores the two main relationship strategies for tech providers to work with digital natives: targeting them as a market segment, with dedicated solutions and campaigns to sell to digital natives, or becoming trusted partners to sell with digital natives, which opens new doors and business opportunities to traditional tech players.


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