TECH SUPPLIER May 2022 - IDC Survey Spotlight - Doc # EUR149132622
What Is the Status of Retailers' Implementation of Proprietary Marketplace Management?
Abstract
This IDC Survey Spotlight shows how retailers are adopting proprietary marketplace management as a key tool to achieve business goals. Based on results from IDC's 2021 Global Retail Core Processes and Application Survey, it provides an overview of the status of implementation and strategies of proprietary marketplace management applications among retailers and shows their goals in expanding their marketplace capabilities.
Coverage
Subscriptions Covered
IDC Retail Insights: Worldwide Retail eCommerce and Direct-to-Consumer Strategies
Regions Covered
Topics Covered
Marketing automation, Marketing operations, eCommerce
Vertical Markets
Content
- 2 slides
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