TECH SUPPLIER May 2022 - IDC Survey Spotlight - Doc # EUR149132622

What Is the Status of Retailers' Implementation of Proprietary Marketplace Management?

By:

Filippo Battaini
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Abstract

This IDC Survey Spotlight shows how retailers are adopting proprietary marketplace management as a key tool to achieve business goals. Based on results from IDC's 2021 Global Retail Core Processes and Application Survey, it provides an overview of the status of implementation and strategies of proprietary marketplace management applications among retailers and shows their goals in expanding their marketplace capabilities.


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