TECH SUPPLIER Jul 2022 - Market Presentation - Doc # EUR149304222

An Overview of HANNOVER MESSE 2022: The Top 10 Must-Know Trends


Stefanie Naujoks
Lorenzo Veronesi
On-line Presentation


This IDC Market Presentation distills our team's collective observations and learnings into 10 must-know trends detailed during the HANNOVER MESSE Fair 2022. After a virtual hiatus due to the COVID-19 pandemic, the 75th edition of the fair took place in a physical format. During the four-day event (May 30 to June 2), around 2,500 exhibitors presented their products and innovations to 75,000 visitors and 15,000 online attendees. This document also contextualizes our observations and learnings with IDC research as well as with the IDC PRIME framework.


  • 18 slides

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