target audience: TECH BUYER Publication date: Jan 2023 - Document type: IDC PeerScape - Doc Document number: # EUR149313223
IDC PeerScape: Practices to Successfully Implement Mobility as a Service
This IDC PeerScape explores how public transportation authorities and transportation operator executives are using MaaS to deliver on the promise of meeting customers to travel in a convenient way, when it suits them, and at a reasonable cost. At the same time, MaaS is enabling transport operators and planners to optimize usage of capital-intensive asset capacity, launch new revenue-generating services. and encourage a modal shift to public modes of transport among citizens.
In other words, enabled by data and technological innovation, MaaS can empower transport enterprises to transform data into insights, which should help them empower customers to make more informed and agile decisions about the cost, convenience, and environmental sustainability of their mobility choices.
To understand how Europe is progressing in its journey and to identify critical success factors, IDC analyzed several examples at the leading edge of adopting MaaS.
"Data is key to enabling use cases across the connected transport or MaaS experience from journey planning, to booking, navigating, and getting insurance. To implement MaaS successfully and build digital twins on top, transport operators will need to be able to scale usage, provisioning, and intermediation of data," said Rimal Likhari, research manager, IDC Government Insights.