TECH SUPPLIER Jul 2022 - Market Note - Doc # EUR149424322

Salesforce World Tour Rolls Into London


Gerry Brown
Van Valdez

This IDC Market Note presents IDC's opinions on Salesforce's new product announcements at Salesforce World Tour London in June 2022. Key areas headlined were enhanced collaborative working capability enabled by Slack and new Einstein artificial intelligence functionalities for Sales Cloud. Emphasis was also placed on its continuing industry solutions focus, notably for the public sector. Salesforce also showed its support for the Web3 ecosystem with NFT Cloud, its new platform for facilitating NFT commerce.

"Salesforce continues to execute expertly on its go-to-market initiatives and product portfolio innovations," said Gerry Brown, CX Research Director, IDC. "These latest announcements and enhancements should keep it ahead of its CRM market competitors, while its NFT commerce initiative will help it to tap into a new emerging 'white space' market to increase its addressable market opportunity."



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