TECH SUPPLIER Jul 2022 - Market Note - Doc # EUR149424322

Salesforce World Tour Rolls Into London

By:

Gerry Brown
Loading
,
Van Valdez
Loading
Abstract

This IDC Market Note presents IDC's opinions on Salesforce's new product announcements at Salesforce World Tour London in June 2022. Key areas headlined were enhanced collaborative working capability enabled by Slack and new Einstein artificial intelligence functionalities for Sales Cloud. Emphasis was also placed on its continuing industry solutions focus, notably for the public sector. Salesforce also showed its support for the Web3 ecosystem with NFT Cloud, its new platform for facilitating NFT commerce.

"Salesforce continues to execute expertly on its go-to-market initiatives and product portfolio innovations," said Gerry Brown, CX Research Director, IDC. "These latest announcements and enhancements should keep it ahead of its CRM market competitors, while its NFT commerce initiative will help it to tap into a new emerging 'white space' market to increase its addressable market opportunity."


Coverage

Content


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us