target audience: TECH SUPPLIER Publication date: Aug 2022 - Document type: Market Perspective - Doc Document number: # EUR149536022
Customer Life-Cycle Management in UC&C Is Growing in Importance
This IDC Market Perspective discusses UC life-cycle management and its growing importance to businesses. The process of selecting the right UC stack is more complex today. Digital communications have moved to the core to facilitate hybrid work and need to support a wider variety of use cases. Different organizations are at different stages of their digital transformation journeys, which means that their ability to embrace modern technology will be different. This makes UC life-cycle management key in the selection process as businesses need guidance in choosing the most suitable stack that meets their requirements and drives their long-term goals.
"UC life-cycle management is not new, but it is becoming more important in the IT buying process. UC is no longer about IP PBX, IP phones, connectivity, and basic UC features. The UC stack now needs to support complex workflows through a myriad of sophisticated products and technological stack. Businesses need guidance from vendors to select the right stack," said Oru Mohiuddin, research manager, European Unified Communications and Collaboration.