TECH SUPPLIER Aug 2022 - Market Presentation - Doc # EUR149553422
Selling to Manufacturers Playbook, 2022
This IDC Market Presentation provides technology vendors a better understanding of the roles of buyers in their targeted manufacturing organizations. It aims to answer the following questions:
- Who are the key roles I need to address with my offerings, marketing messages, and sales campaigns?
- What are their strategic priorities, day-to-day activities, major pain points, and challenges?
- What are their KPIs?
"Identifying relevant key roles in targeted manufacturing accounts and understanding their pain points and KPIs is key to sell business value rather product features and functionality," said Stefanie Naujoks, research director, IDC Manufacturing Insights Europe.
IDC Manufacturing Insights: Americas Manufacturing Industry Intelligence , IDC Manufacturing Insights: Asia/Pacific Manufacturing Industry Intelligence , IDC Manufacturing Insights: European Manufacturing Industry Intelligence , IDC Manufacturing Insights: Worldwide Manufacturing Industry Intelligence
Engineering applications, Governance, risk and compliance infrastructure, Green ICT and sustainability, Market intelligence, Marketing automation, Sales operations, Supply chain management applications