TECH BUYER Aug 2022 - IDC TechBrief - Doc # EUR149567022

IDC TechBrief: Augmented and Virtual Reality Technologies in Retail


Filippo Battaini
Sofia Poggi
Ornella Urso

This IDC TechBrief provides IT leaders with an executive snapshot of AR and VR technologies and seeks to provide them with a basic working knowledge of the concept, urgency of retailers' investments, descriptions of key adjacent technologies, and a shortlist of potential products and vendor partners.

"Even if deeply intertwined, AR and VR remain two distinct technologies. AR has major applications in customer engagement, while there are emerging VR uses cases for collaboration and workforce upskilling," said Sofia Poggi, research analyst, IDC Retail Insights. "Retailers that implemented these technologies have achieved positive outcomes in terms of cost efficiency, enhanced collaboration, and higher customer/employee satisfaction. In addition, AR and VR are the building blocks of the prospective metaverse, and retailers that aim to enter it must acquire and master these technologies."



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