target audience: TECH SUPPLIER  Publication date: Sep 2022 - Document type: Market Note - Doc  Document number: # EUR149694922

Zoho's Growth in the European Market

By:  Van Valdez


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This IDC Market Note presents IDC's opinions on key messages from Zoho's Zoholics UK event in London, held in early September 2022. Its key narrative points include the company's commitment to the European market, its operating model driving commercial competitiveness, and Canvas for Zoho CRM, its new module for creating a customizable visual interface for CRM.

"Zoho has grown in stature in the sales force applications category. Growing its presence in Europe and tapping into user segments that would welcome its new design-led configurable CRM interface layer should add impetus in further building on its established SMB user base," said Van Valdez, associate research director, European Customer Experience, IDC Europe.


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