target audience: TECH SUPPLIER Publication date: Oct 2022 - Document type: Market Presentation - Doc Document number: # EUR149718722
IDC's Global Retail Operating Models Survey, 2022: Key Findings
This IDC Market Presentation summarizes key findings gathered from IDC's 2022 Global Retail Operating Models Survey on digital or technology-enabled initiatives across all retail business functions, products, and services. This survey polled 800 retailers across four regions: Asia/Pacific, U.S., EMEA, and Latin America. Respondents were distributed across countries, subsegments, IT and LOB roles, functional areas, and departments.
Study results show how retailers plan to unlock existing challenges and priorities across omni-channel operating models. The analysis looked at different areas of innovation — customer experience; store operations; marketing; merchandising; commerce; sourcing, logistics, and fulfillment; and human resources and finance — business use cases, and the related technology investments plans over the next two years.
Moreover, the study shows a comparison with customers data gathered from IDC's Global Retail Consumer Insights Survey in July 2022 (n = 1,010) to uncover existing gaps between retailers' priorities and consumer behavior, expectations, and thinking when it comes to omni-channel retail, which today is simply retail.