TECH SUPPLIER Jan 2023 - Market Note - Doc # EUR149986623

PwC UK's Alliance Strategy Enables Go-to-Market Innovation and Growth


Stuart Wilson

This IDC Market Note explores the evolution of PwC UK's alliance strategy, providing insights on how the combination of PwC and alliance partners meets changing customer requirements as part of an ecosystem-focused go-to-market model. Highlights include an overview of how the alliance strategy fuels solution innovation and drives collaboration and co-creation, plus insights on PwC's changing activity mix and go-to-market models alongside alliance partners.



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