TECH SUPPLIER Jan 2023 - Market Note - Doc # EUR150037123

IBM Streamlines Partner Engagement with Partner Plus Program


Steve White
Stuart Wilson

This IDC Market Note provides an overview and analysis of IBM's new partner program, IBM Partner Plus, focusing on the strategic objectives of the updated engagement model and the implications for both existing and new partners. The transition to IBM Partner Plus, which supersedes IBM PartnerWorld, began on January 4, 2023, with the new incentive program model effective from April 1, 2023.



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