target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Market Presentation - Doc  Document number: # EUR150058323

IDC Market Glance: Customer Experience in Europe, 1Q23

By:  Van Valdez


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This IDC Market Glance provides an overview of the current makeup of Europe's customer experience (CX) application landscape, identifies some of the major software and services players, and depicts the general segments and structure of the market. The CX applications market remains an active marketplace as customer experience continues to be a top priority for enterprises, evidenced by ongoing IDC research among technology decision makers. Notable developments in vendor propositions center around enhanced analytics combining increased relevance and more personalized journeys, employing customer success strategies to improve customer retention and lifetime value, and managing employee and customer experiences in concert with each other.


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