target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Market Presentation - Doc  Document number: # EUR150244423

Industry Personas Handbook: Worldwide Government 2023

By:  Rimal Likhari Loading


  • 29 slides

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This IDC Market Presentation provides technology vendors with a better understanding of the roles of buyers in their targeted government organizations. It aims to answer the following questions:

  • Who are the key roles I need to address with my offerings, marketing messages, and sales campaigns?
  • What are their strategic priorities, day-to-day activities, major pain points, and challenges?
  • What are their KPIs?
  • What are their major pains and challenges?


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