target audience: TECH SUPPLIER Publication date: Feb 2023 - Document type: Market Presentation - Doc Document number: # EUR150244423
Industry Personas Handbook: Worldwide Government 2023
This IDC Market Presentation provides technology vendors with a better understanding of the roles of buyers in their targeted government organizations. It aims to answer the following questions:
- Who are the key roles I need to address with my offerings, marketing messages, and sales campaigns?
- What are their strategic priorities, day-to-day activities, major pain points, and challenges?
- What are their KPIs?
- What are their major pains and challenges?