target audience: TECH BUYER  Publication date: Mar 2023 - Document type: IDC Perspective - Doc  Document number: # EUR150381922

European Consumer Telecom Strategies: Scope and Definitions, 2023


  • Dusanka Radonicic Gohner
  • Alejandro Cadenas Loading


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This IDC Perspective provides an overview of the markets covered in IDC's European Consumer Telecom Strategies research program, and it analyzes various aspects of consumer strategies including but not limited to connections and existing and new product and service categories, forecasts, and other content that details overarching market trends and competitive dynamics.

"The B2C segment is instrumental to guarantee the profitability of the key telecom players; accordingly, customer trends and needs, key product categories, and value propositions launched by different players and general best practices in the industry must be monitored to guarantee profitability," said Alejandro Cadenas, Associate Vice President, European Mobility Research. "That becomes even more important in a period in which 5G is about to redefine the type of services, use cases, and performance they offer to the mass-market segment, so players involved will need to carefully choose their positions and commercial propositions to capture the opportunity."


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