TECH BUYER Mar 2023 - IDC Perspective - Doc # EUR150430123
Enterprise Perceptions of the Importance of Software Vendor Customer Success Services
This IDC Perspective discusses the importance of customer success services in enterprise decision making in enterprise software.
"Increasing market maturity and product commoditization, combined with the challenging economic environment, is forcing enterprise software buyers to elevate the importance of customer success services in their procurement processes. Well-executed customer success services speed up product adoption and speed-to-value while proving ROI, which is critical given the finance department's current scrutiny of capital and operational spend patterns," said Gerry Brown, CX Research Director, IDC.
European Customer Experience Management Strategies
Central and Eastern Europe, Western Europe
Customer relationship management applications, Technology buyer
List of Figures
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