target audience: TECH BUYER Publication date: Mar 2023 - Document type: IDC Perspective - Doc Document number: # EUR150438923
The Power of Digital and Data in the Air Travel Ecosystem
This IDC Perspective analyzes the perfect storm driving investments in digital and data for organizations throughout the travel industry to improve efficiencies, boost revenue, and increase customer loyalty and lifetime value.
"The traveler journey begins long before they reach an airport terminal and the systems and processes that ensure a frictionless experience are becoming increasingly complex. The aviation industry is at a crossroads as the need to modernize systems is aligning with the emergence of new standards and regulations across the ecosystem. The travel ecosystem technology architecture will need to be robust and agile enough to meet the demands of travelers today as well as ready to pivot to the expectations of tomorrow," said Dorothy Creamer, research manager, IDC Hospitality and Travel Digital Transformation Strategies.