target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Presentation - Doc Document number: # EUR150500123
Industry Marketing Handbook: Worldwide Government, 2023
This IDC Market Presentation contains our Industry Marketing Handbook, designed to support technology vendors marketers in building their marketing narrative for the government sector. It can be used to tailor messaging to government-specific challenges and to build pertinent stories and campaigns that resonate with prospects and customers.
"Public sector ICT procurement is vast; as such, the processes are complex. Each part of the sector has its own priorities, needs, and budgets. Marketing campaigns that focus on the individual government department or agency's priorities and challenges will see success. Tech providers' marketing should prove how their products and services address those priorities and challenges and enable governments to improve citizen satisfaction and deliver on their promises," said Rimal Likhari, research manager, IDC Government Insights.