target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: IDC Survey - Doc  Document number: # EUR150505822

Data Analytics in Europe: Business Priorities, Data Trust, and Data-Driven Decision Making — Results from IDC's European Data, Analytics, AI, and Automation Survey, January 2023


  • Giovanni Cervellati Loading
  • Wiktor Markiewicz Loading


  • 25 slides

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This IDC Survey highlights part of the results of IDC's January 2023 European Data, Analytics, AI, and Automation Survey, providing insights into organizations' usage and vision across different topics.

Each pillar in the vast data framework should be surrounded by trust. As European industries rely more on data to identify trends, patterns, and insights to inform their strategies and drive their success, data and analytics must become more trustworthy to be useful and effective. Without trust, data and analytics can be misleading, inaccurate, or even useless. Therefore, building trust in data and analytics is crucial to ensuring their reliability and usefulness. In this context, it is essential to understand why enterprises must address trust in data and analytics, how they can achieve this, and how data and analytics influence trustworthy business outcomes.

This document provides deeper understanding about:

  • Business outcomes in the context of disruptions in Europe. What they are, which ones organizations have achieved, and what role data/analytics played in achieving these outcomes
  • The decision-making process. What decisions are made throughout the organization, how important data analytics is in this process, and how much trust organizations place on these decisions
  • European companies' attitudes around data trust. What hinders trust around automated/analytics-based decision making and how companies can address it
  • Trust and engagement. Who is more responsible in creating trust in data and analytics

This data is based on feedback collected from 579 respondents across Europe. Respondents come from across the spectrum of organizations when it comes to size, representing 12 key industries in 14 countries.

"Trust does not come by chance: it must be improved through a top-down engagement starting with C-suite personas: the chief data officer and chief analytics officer are key figures," said Giovanni Cervellati, research manager at IDC.


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