TECH SUPPLIER May 2023 - IDC Survey - Doc # EUR150590623
Embracing Customer Centricity and Digital Innovation to Reset an Industry: Worldwide Insurance Consumer Trends Series — Part 3
The IDC Survey aims to assess the importance of insurance components and global changes in purchasing behavior. It investigates consumer attitudes toward insurance products across the world, spanning across all lines of business. The survey covered 1,888 global insurance consumers in EMEA, the U.S., the U.K., and Asia/Pacific.
The objectives of the survey presentation were to:
- Identify customer expectations and behavior changes in terms of omni-channel and personalized involvement in the aftermath of ongoing crises and global uncertainties
- Ascertain changes in worldwide purchasing patterns for non-traditional insurance products
- Articulate why and how customers are pushing insurance companies to new and unprecedented standards determining the criteria with which insurance brands are now evaluated
Expectations for omni-channel experiences are discussed, along with the appetite for individualized services, the desire for integrated propositions, the readiness to share data, and ultimately the importance of trust, ethics, and corporate social responsibility.
This is the third presentation out of four from the Worldwide Insurance Consumer Trends Series.
IDC Financial Insights: Worldwide Insurance Digital Strategies
Customer relationship management applications, Digital innovation
Contextual and value-centric insurance
- 24 slides
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