target audience: TECH SUPPLIER Publication date: May 2023 - Document type: Market Presentation - Doc Document number: # EUR150607223
Industry Marketing Handbook: Worldwide Utilities 2023
This IDC Market Presentation provides the Industry Marketing Handbook, which is designed to support technology vendors marketers in building their marketing narratives for the utility industry. It can be used to tailor messaging to industry-specific challenges as well as build pertinent stories and campaigns that resonate with prospects and customers.
"Marketing leaders can use this report to gain an insightful perspective on utilities' ongoing strategic priorities and deployment horizon for key use cases. They can put emphasis on the most relevant capabilities and provide tailored guidance to support the digitalization journey of utilities. This approach would establish vendors as trusted advisors and strengthen their relationships with their clients," said Gaurav Verma, research manager, IDC Energy Insights.